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The Barbie film may really feel like a distant reminiscence at this level, however the collaborations by some means maintain coming. The newest? There’s an official Barbie-branded G-Shock on the way in which.
Casio has introduced the watch as a part of its 2025 lineup, and it’s each bit as brilliant, daring, and pink as you may think it to be … even when it is not fairly as hardcore because the Impala x Barbie Lightspeed inline skates.
It’s based mostly on the favored GMA-S110 watch, a smaller model of the industrial-styled GA-110 that launched in 2010, and contains a watch face that layers a lot of small elements to create a three-dimensional design.
Courtesy of Casio
Within the GMA-S110BE, because the Barbie version can be recognized, every of those elements has a barely completely different pink hue, together with some delicate themed variations. This features a Barbie emblem at 3 o’clock and a coronary heart motif indicator on the inset dial at 9 o’clock.
The brand options once more on the matching pink strap, whereas the case again is engraved with Barbie’s trademark facet profile silhouette.
Courtesy of Casio
Courtesy of Casio
Away from the Barbie theme, you possibly can count on all the options of a daily GMA-S110, which implies it’s a blended digital and analog watch, with 29 time zones throughout 48 cities. It contains a shock-resistant construction, with 200-meter water resistance, and the choice for 5 day by day alarms, a 1/1,000-second stopwatch and countdown timer, plus an auto LED mild.
It joins a trio of different pink-hued G-Shock watches launching this yr —the GMA-P2100PP, GMD-S5610PP, and the GMA-S140PP—and Casio isn’t alone in betting huge on pink as soon as once more in 2025. Oris has simply introduced the ProPilot X Miss Piggy Version, for instance, with its brilliant pink watch face taking its inspiration from everybody’s favourite Muppets diva (in addition to a spyhole on the caseback revealing the character’s glamorous portrait), whereas Bremont has additionally launched the Terra Nova 38 in an attention grabbing bubblegum pink—restricted to 250 items.
Whether or not this persevering with penchant for pink is because of the Barbie impact, 18 months on from the film’s launch, it is arduous to make certain—nevertheless it feels unlikely. Nevertheless Casio is clearly hoping that the Barbie branding nonetheless has some stiletto-wearing legs in it but. Danielle Thom, the curator of the Design Museum’s Barbie exhibition thinks its cross-generational pull is timeless.
Courtesy of Casio/Mattel
“A key cause for Barbie’s attraction as a collaborator is the longevity of the model, having been a dominant cultural presence since 1959,” she tells WIRED. “Rightly or wrongly, Barbie can be related to a well-defined set of assumptions and values—femininity, accessible glamour, empowerment, and friendship. Any model collaborating with Barbie can count on a few of that magic to switch over.”
