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TL;DR: After almost a decade, Google is giving its iconic “G” emblem a contemporary new look. The corporate has quietly rolled out an up to date model of the emblem, changing the 4 strong shade sections with a easy, steady gradient that flows from purple to yellow to inexperienced to blue.
The final time we wrote a couple of Google emblem replace was back in September 1, 2015. That change was extra radical, shifting from serif lettering to the present emblem, which feels a bit extra trendy and casual. That is when Google final revamped its branding, introducing the Product Sans typeface and debuting the four-color round “G” we have all come to acknowledge.
On the time, Google was additionally present process broader adjustments – its parent company, Alphabet, had simply turned a month previous.
The logo change seems to be restricted to the ‘G’ icon used on cellular gadgets and the Google app. The replace is already seen within the Google Search app for iOS and in beta on Android.
This new iteration maintains the identical acquainted form however shifts from clearly divided shade segments to a extra fluid gradient, making a livelier look. The replace aligns intently with the design language of Google’s Gemini branding and the AI Mode shortcut seen in Search, signaling a broader visible development throughout the firm’s ecosystem.
Whereas the tweak would possibly go unnoticed by informal customers, particularly in smaller functions like favicons, it displays a refined effort to modernize its id. Thus far, there is no indication that Google is updating its principal six-letter wordmark or different product logos like Chrome or Maps, however the gradient method may set the tone for future adjustments throughout the model.
Google has not formally commented on the redesign, and it is unclear when the up to date icon will roll out extra broadly throughout different platforms and providers. Who is aware of, possibly this is not only a design refresh, however an early check run for the emblem of one of many future spin-off firms, ought to those antitrust lawsuits gain traction.
