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Apple is reportedly discussing the potential for making a bid to purchase Perlexity AI, an AI firm that makes use of AI applied sciences to assist individuals seek for web-based content material
That’s in keeping with Bloomberg’s Mark Gurman, who says that Apple’s head of providers, Eddy Cu,e in addition to its acquisitions chie,f Adrian Peric, are in discussions with different executives about whether or not Apple ought to look to select up Perplexity AI as as manner to enhance its personal Apple Intelligence efforts.
Adrian Perica, the corporate’s head of mergers and acquisitions, has weighed the thought with providers chief Eddy Cue and high AI decision-makers, in keeping with individuals with data of the matter. The discussions are at an early stage and will not result in a suggestion, mentioned the individuals, who requested to not be recognized as a result of the matter is non-public.
It stays to be seen whether or not such a buyout will ever come to fruition, however there isn’t a denying that Apple’s foray into AI-powered options has been troubled in current months.
Many iOS 18 options have by no means shipped and should not set to be a part of the early iOS 26 software program replace, both.
If Apple decides in opposition to shopping for Perplexity AI, the corporate might as an alternative select to associate with it in an try to make use of its applied sciences to bolster Siri and its different AI-powered options and providers.
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