Apple Would possibly Use A Acquainted Tactic To Disguise The iPhone 17 Professional Value Hike

When Apple launched the iPhone 15 Professional and iPhone 15 Professional Max in 2023, it modified its technique to be able to sell the Pro Max model at a higher price. As of that cellphone launch, the corporate scrapped the 128GB choice on the bigger mannequin, which means the system would begin at $1,199 with 256GB of storage.

Subsequently, shoppers who wished to purchase the most important mannequin must spend an additional $100, however in a manner, the corporate wasn’t technically altering the costs in any respect, because the 256GB model of the Professional Max nonetheless value as a lot because it did the 12 months prior.

Alongside this “worth improve,” Apple had made recording in Apple ProRes unique to fashions with not less than 256GB of storage, and the iPhone 15 Professional Max was the one cellphone with 5x optical zoom. Now, with an expected price increase for the iPhone 17 series in sight, it appears Apple will comply with the identical technique with the smaller iPhone 17 Professional.

Weibo leaker Instant Digital (through MacRumors) appears to be echoing the latest report by Jeff Pu. They count on Apple to extend the worth of the iPhone 17 Professional by $50 — from $999 to $1,049. Nonetheless, to keep away from backlash from prospects, the corporate is doubling the minimal storage to 256GB. As such, this worth hike would even be one thing of a worth drop, as customers might be spending much less for extra storage. In spite of everything, the 256GB iPhone 16 Professional retails for $1,099. Whether or not or not this tactic wins over prospects or just confuses them stays to be seen.

If these stories are correct, Apple is lastly eliminating the 128GB mannequin for the Professional fashions. Now we’ve to attend and see if comparable worth hikes are coming to the bottom iPhone 17 and the iPhone 17 Air, which is reportedly changing the Plus mannequin.

This new iPhone 17 Air is predicted to be more expensive than the base model, however it should lack a second foremost digital camera and Qualcomm’s extra superior 5G chip. Solely time will inform if Apple prospects truly need an ultra-thin iPhone, or if this system is destined to fail just like the iPhone mini and Plus iterations earlier than it.