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In a nutshell: Amazon already affords a whole lot of tens of millions of things to select from but even nonetheless, the e-commerce large would not have every thing. Within the uncommon occasion Amazon would not have what you are searching for, the corporate’s newest characteristic may be capable to assist.
Buy for Me, accessible to pick out US clients within the Amazon Buying app on Android and iOS gadgets, leverages agentic AI to make purchases on customers’ behalf. When trying to find a branded product within the Amazon app, customers might be proven related outcomes from Amazon and third-party sellers and when relevant, outcomes from shops not presently on Amazon.
Clicking a product labeled Purchase for Me takes customers to a product web page much like others within the Amazon app, full with related data. Ought to the patron need to transfer ahead with the acquisition, clicking the Purchase for Me button will request Amazon to make the acquisition from the model’s web site on their behalf. Prospects can full the transaction on a checkout web page much like what they usually expertise within the Amazon app with out having to leap via hoops on a third-party web page.
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As soon as full, the shopper will obtain affirmation from the shop through e mail and have entry to monitoring data within the Amazon app. Deliveries, returns, and customer support are managed by the model retailer, not Amazon straight.
Amazon said it doesn’t have entry to a customers’ earlier / separate orders from a Purchase for Me retailer. The characteristic is free to make use of from Prime and non-Prime members alike. Notably, you may be unable to make use of a model promo code throughout checkout. You probably have a coupon that affords a major low cost, it is likely to be greatest to buy straight from the model web site.
The brand new characteristic runs on Bedrock, and is supported by Amazon Nova and Anthropic’s Claude fashions. It’s being examined with a restricted variety of clients, shops, and merchandise. The e-commerce large expects to increase the characteristic to extra customers and retailers ought to every thing go in line with plan.
Picture credit score: Marques Thomas
