Who Wants A Case? Apple’s New iPhone 16 Advert Showcases Its Ceramic Protect Safety

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Apple’s newest iPhone 16 advert focuses on one thing apart from Apple Intelligence, one thing that the corporate has made a giant deal of in latest months. This time round, it’s an previous characteristic that’s getting the eye — the Ceramic Protect.

The iPhone has had a Ceramic Protect for some years now, and this advert highlights the truth that it might probably assist defend gadgets when they’re dropped.

The screens on iPhones are much less prone to crack when dropped than ever earlier than, albeit with the compromise that they will scratch extra simply.

On this new “Belief Points” advert, Apple reveals a person being given a household’s iPhone 16 to take a photograph of them. He instantly drops it, a lot to the shock and horror of everybody round him. The iPhone hits the ground display-down, with the idea being that will probably be damaged when it’s picked again up.

The household’s little one picks up the telephone to seek out that it’s unhurt, and the scene ends with the picture being taken with none additional mishaps.

Apple is aware of that most individuals put their iPhone right into a case on the earliest alternative, and who can blame them? It’s simple to spend greater than $1,000 on an iPhone lately, and other people wish to make certain of maintaining it in a single piece for so long as potential.

Us? We recommend getting AppleCare+ and having fun with that bare iPhone, however possibly that’s simply us.

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