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“Amazon is actually good at creating narratives, however Chime by no means had a great go-to-market technique,” Kurtzman mentioned. “It fell brief in creating mindshare in a market that was rising extremely quickly.”
One 12 months warning for customers, migration assist promised
In Amazon’s public statement, the corporate mentioned, “After cautious consideration, we now have determined to finish help for the Amazon Chime service, together with Enterprise Calling options, efficient February 20, 2026. Amazon Chime will not settle for new prospects starting February 19, 2025. Present prospects can proceed to make use of Amazon Chime options, together with Enterprise Calling, scheduling and internet hosting conferences, including and managing customers, and different capabilities supported by means of the Amazon Chime administration console.”
It then pledged to assist transition the few remaining Chime app customers to different platforms, together with “options offered by AWS, similar to AWS Wickr, or from AWS companions, similar to Zoom from Zoom Video Communications Inc., Webex from Cisco Programs, Inc., and Slack from Salesforce.”
