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The massive smartphone launches of the summer season are already right here. Nothing unveiled the Phone 3, a brand-new flagship with an uncommon design. Samsung simply launched the ultra-thin Galaxy Z Fold 7, the thinner Flip 7, and the cheaper Flip 7 FE. Subsequent up is Google. The Pixel 10 series needs to be unveiled in mid-August, following an analogous schedule to final 12 months’s Pixel 9.
However essentially the most anticipated smartphone launch occasion of the summer season stays Apple’s iPhone 17. Yearly, Apple holds an iPhone launch occasion within the second week of September, which can also be when preorders begin. Every week after preorders, the brand new iPhone hits shops and ships to patrons.
Apple gained’t announce the iPhone 17 keynote for a number of weeks, however we have already got an thought of when to anticipate it. The week of September 8 appears doubtless, Mark Gurman says.
The Bloomberg reporter may need some inside data to again up that declare, however any loyal iPhone person may most likely predict the subsequent iPhone launch occasion. A fast back-of-the-envelope calculation suggests September 19 is the doubtless launch date for the iPhone 17 sequence.
Gurman reminds us in his newest Power On newsletter that Apple usually holds its annual iPhone launch occasion within the week following Labor Day within the US. Labor Day falls on Monday, September 1 this 12 months, so the week of September 8 is the most certainly window for the iPhone 17 keynote.
Apple historically unveils the newest iPhones and different merchandise on a Tuesday or Wednesday. That makes September 9 and September 10 doubtless choices for the bulletins. The occasion can happen on a Monday as effectively, however that’s uncommon.
What issues extra is the preorder and launch dates for patrons planning to get an iPhone 17 this 12 months. No matter when the launch occasion falls in the course of the week of September 8, preorders will start on the primary Friday after the occasion. That’s September 12, when patrons world wide will rush to put their orders.
The iPhone 17 launch date would be the first Friday after preorders begin. If the timeline above holds, that’s going to be September 19.
I’ll level out that Apple will need as a lot time as attainable in September to promote iPhone 17 models. These gross sales will rely towards its September quarter earnings.
The iPhone 17 lineup
This 12 months’s new iPhone lineup can be extra thrilling than ever. Apple is about to launch an ultra-thin iPhone, the so-called iPhone 17 Air, changing the Plus dimension. That’s the mannequin I’ll be going for, irrespective of the compromises. Then once more, a current leak advised the iPhone 17 Air would possibly function practically the identical {hardware} because the Professional fashions, apart from the rear digicam, which solely has one sensor.
The iPhone 17, 17 Professional, and 17 Professional Max will be part of the Air. The bottom mannequin is getting extra thrilling too, with a 120Hz show, which is a primary for the most cost effective non-Professional model.
Worth hikes may additionally be coming this 12 months. After years of conserving iPhone costs regular, Apple might raise prices for all iPhone 17 models, or not less than for a few of them.
Apple can also be anticipated to launch new Apple Watch Sequence 11 and Extremely 3 fashions in the course of the iPhone 17 occasion. They’ll doubtless share the September 19 launch date with the brand new iPhones, assuming the timeline holds.
